Psychological Air

Coaching can help you to overcome obstacles, identify and clarify your goals, and develop the plans and structures to achieve them.

You deserve the space to think

As a coach, I will create a productive, focused, and supported space for you to explore your own thinking. I will support and challenge, but not advise or guide, trusting that you can find the best answers for you.

Practically, coaching takes the form of a structured conversation in which you are encouraged to think for yourself through attentive listening, skilled questioning and sometimes exercises.

Coaching is ideal for personal development, overcoming writers block, ‘stuckness’, or procrastination, increasing your confidence, and developing direction. It offers a level of personal accountability that can help you achieve your goals.

I qualified (with Distinction) as a Coach through Relational Dynamics 1st, the UKs number 1 arts coaching organisation. I have coached professionally for four years, and have regular supervision to keep my practice fresh.

My Coaching Services


I am based in Norwich, UK. If you would like coaching face to face, then come to this beautiful medieval city and we can meet in a place that suits you.


I offer coaching through any online talk platform, and can even offer text based coaching if preferred.

Walk and Talk

Coaching as we walk and talk. This sort of coaching can be beneficial for breaking through challenges and freshening stale thinking. Walking through a green landscape together, side by side and facing forward, we engage the body and mind and find new perspectives.

You can buy coaching as a one-off, or as a series of regular sessions.

1 hour – £45
2 hours – £85
3 hours – £120
4 hours – £150

Buy a package of any 5 sessions and receive a 10% discount.


‘Sam is on your side. He’s got this ability to get you to work out what’s stopping you from being a writer, or whatever you want to do. Somehow he digs out these epiphanies from you! Then helps you work out how to get round the obstructions too.’

JM Burgoyne


Everything I offer can be personalised to your requirements.

Contact me today for a bespoke quote or to discuss your needs.



I am aware that coaching is expensive. You can spread the cost by asking family and friends for a voucher from Your Writing Launchpad. Vouchers are available for any amount, and can be used against any of my services.


Refer a friend to Your Writing Launchpad and, if they take out any service, you will each receive 10% discount off all services for one year.

Share your experience of my coaching on social media to get 5% off any single service.

Other coaches to consider

Jenni Obidike –
Relational Dynamics 1st –
Heidi Williamson –
The Writing Coach –